But if you need both blogs and eBooks, you may have to hire more than one freelancer. For example, a blogger may be best at creating short-form, witty, or opinionated content. But freelancers may only specialize in certain areas. Though you may have budget or quality concerns, letвЂ™s compare how working with a freelance writer stacks up against working with CopyPress, a content agency, in areas like: Content TypesД«oth CopyPress and freelance writers act like an extension of your organization to produce written content pieces. Freelance CopywritersДespite the convenience and flexibility of working with freelancers, they may not be your best solution for top-tier content. When the content team feels they donвЂ™t have the expertise to accurately and effectively cover a topic, they may turn to freelancers for a supplement. Other times, a specific project may come up where the marketing team needs to consult with an expert from another field. ExpertiseД«usiness owners may feel they donвЂ™t have enough writing expertise to create good content their audience loves. In either case, brands may turn to freelance writers when they need additional power to reach a content goal.

Time constraints may come from too many other responsibilities or from fast-approaching deadlines. TimeД®ven if a company has an internal writing team or writing specialists on the marketing team, they may find they donвЂ™t have enough time in the workweek to create everything they need. Those who donвЂ™t know if they need full-time or extended content may think itвЂ™s easier to turn to freelancers on a case-by-case basis without an extended commitment. With agencies, a company has to sign a contract or similar document and is locked into working with that agency for the duration.

Once you hire an internal team, you have them for life, unless they choose to leave or make a fireable offense. Having an internal writing team or working with an agency takes commitment. Companies that know they need content but want it cheap often tend to look for freelancers and contractors that fit into their budget, rather than building the budget around a solid content team or agency. An internal team requires salaries, benefits, and paid time off, which can take a large chunk out of a marketing budget. Small companies and startups especially may think that hiring their own writing team or working with a content agency is out of their price range. Here are some reasons brands turn to freelance copywriters: Budget Why are sites like this so popular anyway? Because the demand for quality content and copy, especially for a B2B audience, is high. Gig writing websites like UpWork and Fiverr have made it easier than ever to find and hire freelance copywriters for any project.

Why Do Companies Use Freelance Copywriters? Making edits or changes to content as requested by the client.Submitting the completed copy to the client for approval.Meeting with clients to discuss projects or get content clarification.Common tasks for freelance copywriters working on a project include: Because they work on contracts for various companies everything from the type of research they do to the actual content they write may change by the day. ThereвЂ™s no вЂњtypical dayвЂќ in the life of a freelance copywriter. Why Do Companies Use Freelance Copywriters?.But is using a freelance copywriter really your best content solution? Today, weвЂ™re covering topics like: Many companies use these kinds of temporary employees to develop the sales and advertising copy necessary to promote their products and services and develop a consistent brand voice. Freelance copywriters work contractually to write copy and content for businesses.

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